Messe Berlin avait diffusé des communiqués de presse faisant état d'un nombre de participation record, mais de nombreux exposants de l'ITB ont été déçus lors de l'ITB 2017 à Berlin cette année.
The largest travel industry event in the world had record visitors from Berlin on public visiting days, but business on trade days appeared to be more quiet. On Thursday many exhibitors and visitors left Berlin early due to an airport strike canceling almost every flight leaving from both airports in Berlin.
Les chauffeurs de taxi ont déclaré que l’activité d’eTN était bien inférieure à celle des années précédentes.
eTN talked to 50 exhibitors. 45 told eTurboNews ITB 2017 was less busy and it was not worth their investment considering the very high rate ITB is charging to exhibit. With ITB Asia, ITB China in place, with WTM having regional trade shows in Africa, South America, and Asia- there may be too many events to compete for the same market.
Les visiteurs ont déclaré que les tarifs hôteliers restaient élevés, même si de nombreux hôtels n’étaient pas entièrement réservés lors de l’ITB de cette année.
Many exhibitors told eTN, quality buyers were missing. As it has been for decades the number one complaint was: Long walks to get from point A to B. It made on time appointments impossible.
Visitors, journalists, and exhibitors were unhappy with the new event venue City Cube. City Cube events had low participation. Long walkways, confusing signing made it less attractive to attend events, press conferences, and seminars.
Some journalist were displeased with ITB public relations management making it a challenge to obtain accreditation. An eTN reporter was interrogated to give details of articles he presented to get media accreditation.
Beaucoup considèrent ITB Berlin comme un monopole – et c’est peut-être encore le cas, mais la concurrence devient évidemment de plus en plus forte.
Zimbabwe’s Minister of Tourism and Hospitality sums it up for eTN: The biggest beneficiary is Germany which hiked accommodation rates three-fold. I think ITB should not come out as a cash cow, but be the premier global meeting point, otherwise it starts loosing it’s value. Stakeholders at all costs should not blackmail ITB visitors through unhelpful strikes which scare traders prematurely out of the destination before deals are concluded. Otherwise our stand reported brisk business, and we in for the long haul
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